WHY VIDEO IS VITAL IN YOUR MARKETING PLAN

Roxanne Barton • July 28, 2019

"Real estate listings with videos receive 403% more inquiries than those without video." - QuickSprout

According to the National Association of Realtors, online video sites have quickly grown in popularity, with 36% of people using video as an informative source during the home search.

Incorporating video into your online marketing can boost your lead generation efforts. Here are a few reasons why!

INCREASE YOUR RANK IN SEARCH ENGINES

Video drives a 157% increase in organic traffic from search engine ranking results.* Since video encourages longer engagement from your audience it can help bump a website, blog, social pages, landing pages and property websites higher up for potential clients to see.
Video on a landing page (property website) can increase conversions by 80% or more.* Video placed on the homepage of an property website will have a greater impact and increase conversion rates greatly. Upload your property videos, testimonials or agent commercials on your homepage for the best results!

INCREASE YOUR REACH ON SOCIAL MEDIA

Social video generates 12 times more shares than text and images combined.* Social media video is a great way for you to share your properties or mission as an agent as well as increase your following. Give your audience a captivating property website to share with their friends to extend your reach!

*Sources: Frobes, SmallBizTrends, B